Ole Kirk Christiansen is a carpenter who hails from Billund in Denmark. His company was a struggle through the Great Depression, and he began making wooden toys. Christiansen changed the name of his company „Lego,” a contraction of the Danish words leg godt which translates to „play well.”
In 1934 Lego adopted plastic bricks as a means of production. the first sets were introduced to the market. The company also launched a new division known as Dakta which would concentrate on educational products.
Through the latter part of the 20th century, Lego continued to expand its product range and marketing efforts. In 1971, Lego introduced dollhouses, furniture pieces and in 1974 the first Lego human figures. Later, these minifigures developed into the design we use today. Lego also began to develop more advanced building sets geared towards older children. These would later evolve into Lego Technic.
Lego introduced the World Cup Lego Building Contest in 1987 to encourage kids to take part. The event took place in Billund and 38 children from 17 countries took part. In the same year Lego also began to develop dedicated theme sets that were thought of as systems within an overall system, such as Lego Space, Lego Castle, Lego Town (later renamed Lego City) and Lego FabuLand. Lego also deviated from its standard smiley face for the first time in 1988 with a line of pirate Lego characters that came with various expressions and facial features.
In 1999, Lego shifted the way it licensed its characters from franchises. It began offering Lego versions of well-known characters like Spider-Man, Star Wars, Harry Potter, Avatar: The Last Airbender, and many more. This was met with mixed responses from fans and critics alike.
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