The difference between a board of directors and an advisory board is often misunderstood, especially when those involved aren’t well-informed about the subject. The confusion could be due to the usage of common terms (referring to both as „the board”) or the absence of a clear, documented description of the purpose of the advisory board in the company’s bylaws, rules or regulations and a different level of fiduciary obligation.
A board of director is the governing body for an organisation. It is empowered to make major decisions, such as the replacement of the CEO or the changes to the executive management. They also have the power to be accountable to management for their actions. Board members are bound by a fiduciary obligation to the company, and could be held liable if they fail to meet the standards.
Advisory boards, on other hand, offer advice to a business and its leadership. They may be able to suggest specific initiatives or changes however, it’s ultimately up to the business’s leadership whether or not they follow the advice of an advisory board.
A typical advisory board is comprised of third parties who are experienced and have extensive industry information. Those who play an advisory role are able to assist the business in staying abreast of the latest trends, and offer suggestions to help the business grow. It could be as easy and straightforward as streamlining the customer service according to the latest buying habits or as complex as developing an innovative global growth strategy.
www.theirboard.com/what-it-takes-to-be-an-effective-board-member/